Reliental vs. Epicor CPQ
Epicor CPQ (formerly KBMax) is enterprise sales infrastructure — rep-facing, licensed per seat from a reported ~$150/user/month, ERP-native, and genuinely excellent at automated CAD generation. Reliental builds a custom buyer-facing configurator from $12,000, live in about five weeks, that you own outright. If you run Epicor Kinetic and need shop-floor CAD automation, buy Epicor. If your problem is that dealers phone your sales team to ask what's possible, Epicor is aimed at a different problem than the one you have.
These are not competing products
It's tempting to line these up as cheap-versus-expensive versions of the same thing. They aren't. Epicor CPQ is a platform for running a quoting organisation — seats, approvals, pricing governance, and a deep hook into the ERP that manufactures the thing. Reliental builds a tool for the person deciding what to buy, before your sales team is involved at all.
That means the honest comparison isn't feature-by-feature. It's which bottleneck is costing you more: your reps struggling to produce compliant quotes, or your buyers unable to work out what to ask for.
Side by side
| Dimension | Epicor CPQ | Reliental |
|---|---|---|
| What it fundamentally is | An enterprise CPQ platform — sales infrastructure for a large quoting organisation | A custom buyer-facing configurator built around one manufacturer's catalogue |
| Primary user | Your internal sales reps and estimators, licensed per seat | Your buyers, dealers, and distributors — no login, no training |
| Entry pricing | Reported from ~$150 per user / month, billed annually | From $12,000 one-time; $25,000–45,000 with pricing and integrations |
| Implementation | Multi-month: product modelling, rules, pricing logic, UI, ERP integration | 4–5 weeks from catalogue to live tool |
| Ongoing cost | Per-seat licensing + modules + maintenance, indefinitely | Hosting only — typically a few hundred dollars a month |
| Who owns it | Licensed. Stop paying and the configurator stops | You own the code and content outright |
| CAD / engineering output | Deep — automated native CAD file generation is a flagship strength | Spec sheets, BOMs, part numbers, DWG outputs; scoped per project |
| ERP integration | Native and unmatched if you already run Epicor Kinetic | Built to your endpoints; deep two-way ERP work adds scope |
Epicor does not publish complete pricing. Per-seat figures above are as reported by third-party software review platforms in 2026 and should be treated as indicative, not quoted — confirm directly with Epicor for your seat count and modules.
Where Epicor CPQ is the better buy
We'd rather you read a fair page than a flattering one, so here is the case for the other side — and it's a strong one in the right company:
- You already run Epicor Kinetic and want the configurator to be ERP-native
- Automated native CAD output (SolidWorks, Inventor, PTC) is a hard requirement
- You have a large licensed sales team that quotes all day, every day
- Discount approval chains and contracted per-customer pricing are the hard part
- You need one platform to be the single system of record across many plants
The CAD point deserves particular weight. Epicor's ability to regenerate native parametric assemblies from a configuration — feeding engineering and the shop floor directly — is a category of capability, not a feature. If that is the project, a project-built configurator is the wrong tool and we'll say so on a call rather than waste your time.
Where Reliental is the better buy
- The people who need to spec your product don't work for you
- Your channel is dealers and distributors, not a big internal sales team
- You need it live this quarter, not after a nine-month rollout
- A six-figure three-year commitment isn't proportionate to the problem
- You want to own the tool rather than rent it per seat, forever
The pattern we see most often: a manufacturer sits through a CPQ demo, is impressed, gets a six-figure number and a nine-month timeline, and quietly shelves the whole idea for two years. Meanwhile the actual daily cost — reps answering “what does that look like in anodised?” forty times a week — carries on unchanged. The configurator is the part that stops that, and it doesn't require the platform underneath it.
The five-minute test
Three questions settle this faster than any demo:
- 1Do you already run Epicor Kinetic as your ERP?If yes, Epicor CPQ's native integration is a real and specific advantage that no project build matches on equal terms. Weight it heavily. If you run something else, that advantage largely evaporates — you're integrating either way.
- 2Does a customer ever need to touch this tool?If buyers, dealers, or distributors need to use it unsupervised, you need a buyer-facing configurator regardless of what else you buy. Most CPQ deployments never face a customer, and retrofitting one to do so is not the path of least resistance.
- 3Is the hard part your product rules, or your pricing governance?Product rules — what can combine with what — is configurator territory. Pricing governance — who may discount how much, under which contract — is CPQ territory. Whichever generates more internal email is the one to fix first.
Our bias, stated plainly
We build custom configurators for a living, so we profit if you pick our side of this comparison. That's exactly why this page concedes the CAD automation and ERP-native arguments rather than talking around them — a comparison that only ever concludes “buy ours” is marketing, not information, and it's worth nothing to a manufacturer trying to make a real decision.
If you send us your catalogue and the honest answer is that you need enterprise CPQ, we will tell you on the first call. It costs us an hour and saves you a year.
Questions, answered
What is the difference between Reliental and Epicor CPQ?
Epicor CPQ (formerly KBMax) is an enterprise CPQ platform: rep-facing sales infrastructure, licensed per user, integrated deeply with ERP, with automated CAD generation as a flagship capability. Reliental builds a custom buyer-facing product configurator around one manufacturer's catalogue, delivered as a one-time project that the manufacturer then owns. Epicor is a platform you license and configure; Reliental is a tool built for your specific products and handed over. They're aimed at different buyers — Epicor at large sales organisations with deep ERP entanglement, Reliental at mid-size manufacturers whose bottleneck is buyers and dealers who can't self-serve.
Is Epicor CPQ better than a custom configurator?
For a large manufacturer already running Epicor Kinetic, with a big licensed sales team and a hard requirement for automated native CAD output, Epicor CPQ is the stronger choice and we'd say so. Its ERP depth and engineering automation are genuinely difficult to replicate in a project build. For a 20–500 person manufacturer whose problem is that dealers phone in for specs, Epicor is disproportionate: the per-seat licensing and multi-month implementation buy capability aimed at a problem you don't have.
How much does Epicor CPQ cost compared to Reliental?
Epicor CPQ is reported by third-party review platforms to start around $150 per user per month billed annually, with implementation services, ERP integration, and ongoing maintenance on top — mid-market CPQ implementations commonly land in the $75,000–300,000 range and take four to nine months. Reliental is a one-time build: from about $12,000 for a visual spec builder, $25,000–45,000 for a full quote engine with pricing logic and integrations, live in roughly four to five weeks, with only hosting ongoing. Epicor doesn't publish complete pricing, so treat their figures as indicative rather than quoted.
Can Reliental do CAD output like Epicor CPQ?
Partly, and it depends on what you mean. Reliental configurators routinely output specification sheets, itemised quotes, bills of materials, part numbers, and DWG drawings. What Epicor does that's genuinely deeper is drive parametric models in native CAD systems — regenerating a full SolidWorks or Inventor assembly from a configuration. If shop-floor-ready native CAD assemblies are the point of the project, that's a real argument for Epicor.
Do we own the configurator with either option?
With Epicor CPQ, no — it's licensed software. Your product models and rules live inside their platform, and access ends when the subscription does. With Reliental, you own the code and the content outright; there are no per-seat fees or platform licensing, and hosting typically runs a few hundred dollars a month. That ownership difference is usually the single biggest line in a three-year total cost comparison.
Could we use both?
Yes, and it's a sensible architecture. A public Reliental configurator handles buyers and dealers self-serving on your website and on distributor sites, producing complete, validated specs. Those specs then flow into CPQ or ERP where your internal team handles contracted pricing, approvals, and order processing. The mistake is assuming an internal CPQ deployment will also serve customers — most never face one.
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