One tool. Every distributor site. Your product, their branding.
Your distributors manage 500-SKU catalogs across ten brands — and they push whichever brand is easiest to sell. A white-labeled configurator puts your product logic on every distributor's website, under their branding, so their salespeople spec your product in ninety seconds and every order lands with you, complete.
Be the easiest brand to sell
Distributor salespeople don't read your catalog. They sell what they can quote quickly, from memory, without calling anyone. If speccing your product means digging through a 200-page PDF and emailing your team for missing details, the order goes to the competitor whose product was easier — not better.
Mindshare in the channel follows ease. A configurator makes you the easiest line on their line card.
Their branding, your product logic
White-labeled instances run on your distributors' domains, under their brand. One rules engine, one catalog — yours — deployed everywhere your products are sold.
Every order still lands with you
No matter which distributor site the buyer configured on, the spec arrives at your team in the same structured format: complete, valid, ready to quote.
Dealer-specific pricing tiers
Each distributor sees their own price levels, discounts, and terms. Public visitors see list pricing — or no pricing at all. Your call, per dealer.
Saved configs & one-click reorder
Most channel volume is repeat configurations. Dealers reorder last quarter's spec in seconds — and for manufacturers whose volume is 80% repeats, this is where the tool stops saving time and starts protecting the relationship itself.
What ships with a dealer-portal build
- The configurator itself: your options, your rules, live preview, valid specs only
- Dealer accounts with per-dealer pricing tiers and terms
- White-label deployment on distributor domains under their branding
- Saved configurations and one-click reorder for repeat specs
- A central admin panel: update products, options, and prices once — every instance updates
- Structured order data flowing to your team, your CRM, or your ERP
Questions, answered
Can each distributor have their own branding and domain?
Yes. Each white-labeled instance carries the distributor's logo, colors, and domain. The product logic, rules, and catalog stay centrally managed by you — update a price or an option once and every instance reflects it.
Can pricing be dealer-specific?
Yes. Dealer accounts carry their own price levels and discounts. Each dealer sees their numbers; nobody sees anyone else's. You can also show list prices publicly, show estimates only, or hide pricing entirely and route everything through your quote process.
Do orders come to us or to the distributor?
Both, in the format each needs. The distributor gets their copy for the customer relationship; you get a complete, buildable spec with a generated part number for quoting and production. Nothing gets lost in a forwarded email chain.
Can distributors embed it in an existing website?
Yes. It embeds into whatever they run — WordPress, an old custom site, anything — or lives on its own page linked from their navigation. No website rebuild required on their side.
What if some distributors prefer email?
They can keep emailing — adoption is never 100% and doesn't need to be. Every distributor who switches to the configurator frees your team from that account's spec-chasing, and the ones who stay on email still get faster answers because your estimators aren't drowning.
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